Peter Yue is a multi-disciplinary brand and advertising creative director, senior art director, and senior designer. He helps agencies and in-house brands both large and small build thoughtful relationships with their clients through creative communication and innovative problem solving. Throughout the years, his creative practice involves varied analog and digital mediums. He's an expert with campaign work, film, video, photo direction, architectural sculpture, experiential design, CX/UX/UI and visual digital design.