We’re wreaking havoc but at least we’re not raging a-holes! Advertising idea guy and art dude Peter Yue joins Sean to talk about Jeff Bezos’ hedge fund, Las Vegas bartenders, and the most terrifying thing Gen Z found inside Pandora’s Box.
You can find Peter online at peteryue.com, or very rarely on the ‘gram at @peteryue.
This episode was recorded April 13, 2025 in the Rat’s Nest (well before The Incident took the iMac mentioned in this episode).
Apologies to the folks at AdAge, who I incorrectly characterized in this episode as having selected Jake from State Farm over the M&Ms the winner in the final round of their March Madness Brand Mascot championship bracket. In actuality, it was M&Ms who narrowly defeated Jake, however it is frankly still bizarre that Jake beat—y’know—dozens more mascots that are ACTUAL MASCOTS. Ad industry, I know you don’t understand TikTok, but just because Jake has a TikTok doesn’t mean young people are going to buy his overpriced insurance when neither they nor I can afford cars.
Did I Do That? is a podcast about graphic designers—the ups and downs they face in creative practice, because making design means making lots (and lots) of mistakes.
Every other Thursday, host Sean Schumacher (Ass’t Professor of Graphic Design at Portland State University) is joined by a designer guest with a story about their own mistakes starting out and how they ended up where they did. It’s very weird, pretty silly, and definitely not serious—but neither are designers.