Did I Do That? is back again, even though every time someone says that, it presages a disaster. Globetrotting art director, father, and genuine jack-of-all-trades Sam O’Leary sits down with Sean for our season 8 premiere to talk about his creative missteps… as well as the “good” stuff “kids” go for, woofing, and North America: where everybody knows your name.
You can find Sam’s work and more at his website, conduction.co.nz! You can also find him on Instagram at @samolearypresents; there, you can check out the “Artisan Designer for Hire” box he made for OMFGCO that we talk about in the episode, as well as lots of his other work!
Special thanks to the great Sarah Hollowood for connecting Sam and I for this episode—you rock!
This episode was recorded 10 January 2026 in the Rat’s Nest.
Did I Do That? is a podcast about graphic designers—the ups and downs they face in creative practice, because making design means making lots (and lots) of mistakes.
Every other Thursday, host Sean Schumacher (Associate Professor of Graphic Design at Portland State University) is joined by a designer guest to share stories about their own mistakes starting out and how they ended up where they did. It’s very weird, pretty silly, and definitely not serious—but neither are designers.