Why not make a new Did I Do That? All they could say is no! Katie McHugh (Group Design Director at Wieden+Kennedy) sits down with Sean to talk about her design mistakes… as well as pledge drive phone banks, magical janitors, and Spartacus’ bulk aisle.
You can find Katie’s work, including glimpses of her Dante’s Inferno, Coraline, Velveeta, and KFC projects mentioned in this episode, at mcwhatever.com. Additional thanks to the great Macy Eiesland for just being your rad self.
This episode was recorded 1 February 2026 in the Rat’s Nest.
Why not try a few fan favorites to whet your appetite?
Did I Do That? is a podcast about graphic designers—the ups and downs they face in creative practice, because making design means making lots (and lots) of mistakes.
Every other Thursday, host Sean Schumacher (Associate Professor of Graphic Design at Portland State University) is joined by a designer guest to share stories about their own mistakes starting out and how they ended up where they did. It’s very weird, pretty silly, and definitely not serious—but neither are designers.
