Pete Bella is a creative, an artist, a designer, and a design educator. Currently he is an Associate Professor of Art and Graphic Design at the University of Central Arkansas (UCA), creator and host of the DESIGN DEDUX™ Podcast, and founder of Twist Creative Studio ™. He earned an MFA in Design from Savannah College of Art and Design, an MS in Marketing, Communication, and Information Technology from Rochester Institute of Technology, and has taught a variety of design curriculum ranging from branding and advertising to typography as well as packaging to graphic design history. His work advocates the application of humanistic experience and typographic form and visual communication with an ideology that design can exist and communicate in multi-dimensionalities signifying a ‘user-experience’ that is articulated, understood, sensed, and embodied. Beyond his academic career he has accrued more than twenty-five years as a professional designer with design experience encompassing freelance design, public relations, advertising, marketing, publications design, and more.