Did I Do That? is back with a new live show direct from the mainstage of Seattle Design Festival 2026! Listen as the great Colby Nichols (Art Director, Print Innovation for Magic: The Gathering at Wizards of the Coast) and Sean Bucknam (Senior Designer at Starbucks) square off with their most regrettable past work to see whose is bad enough for Seattle's favorite mythical raccoon to want to fish it out of the dumpster.
Want to see the slides (and work) we shared on stage? Check out all our images here as a slide deck, or see the full video on the SDF YouTube channel!
Colby Nichols is a creative leader who dreams big, supports others, and brings a bright spark to teams and projects. His approach to work and creative management is heart-forward with a focus on collaboration. He spent the last 12 years co-running the collaboration-focused design and illustration studio, Jolby. During that time he co-founded an award-winning space of inclusivity, put to use his unique approach to leading projects and solving big problems, directed projects across multiple teams for global entertainment and consumer brands with a focus on storytelling, recruited, cultivated, and inspired creative teams, led artists in commissions including the creation of artwork, voice over, music, animation, design, writing, editing, and coding, maintained meaningful client and vendor partnerships, did the hard thing, shared the spotlight, and made people smile. Currently, Colby serves as Art Director, Print Innovation for Magic: The Gathering at Wizards of the Coast.
Sean Bucknam is a designer and maker of things working in the Seattle area. Los Angeles born and raised, PNW local by choice. He can see the bigger picture in any simple brief while concepting and creating designs that stand out from the crowd. He always aims to provide an elevated, imaginative, and fresh way of thinking through pictures rather than words. He has collected a wealth of knowledge while honing his design and art direction with companies like Amazon, Starbucks, Nike, REI, and Brooks Running. A problem solver at heart, Sean is skilled in Typography, Branding and Identity Design, Illustration, and Art Direction. Currently, Sean serves as a Senior Designer at Starbucks.
Back to the Bottom of the Barrel was presented live on stage at Seattle Design Festival in Lake Union Park on Saturday, August 15, 2026. Thanks to our competitors Sean and Colby, to Seattle Design Festival for hosting us once again, and special thanks again to Adrian Pacheco and all our incredible SDF volunteers for helping to make this show happen once again!
Did I Do That? is a podcast about graphic designers—the ups and downs they face in creative practice, because making design means making lots (and lots) of mistakes.
Every other Thursday, host Sean Schumacher (Associate Professor of Graphic Design at Portland State University) is joined by a designer guest to share stories about their own mistakes starting out and how they ended up where they did. It’s very weird, pretty silly, and definitely not serious—but neither are designers.